🛍️Store
Last updated
Last updated
As we increasingly rely on Creators' evaluations to obtain information about a particular product or service, the opinions of these content creation professionals have been very important in the consumers' decision-making process.
In this context, with the intensification of this behavior, Orimatla provides brands with various useful and necessary resources to establish partnerships with these opinion leaders to enhance their product sales.
By providing brands and companies with a specific environment for publishing products and services, users can make purchases directly from the seller's external store (e-commerce), even using their OTL tokens obtained through rewards.
The use of OTL tokens as a payment method will be facilitated through APIs and/or gateways that allow the use of cryptocurrencies.
By identifying one of the industry's biggest current needs, one of Orimatla's main objectives is to provide tools for brands to partner with creators, boosting their exposure to the target audience in a simple and efficient manner.
For this purpose, Orimatla will provide resources that allow evaluating a Creator's performance, contacting them, making proposals, negotiating, and establishing partnerships.
When a brand creates its profile on Orimatla and informs its segment, what products it sells, and other details about its market performance, the platform will present a list of top Creators related to the segment or product informed.
From this list, the brand can analyze and compare each one's engagement through intuitive charts, choose its potential partners, establish partnerships, and thus promote its products.
The brand's profile will publicly display all linked content creators, who can be certified by all network users.
The products of partner brands or companies will be integrated into the content creator's offer area, where they can promote each one as contracted. The partnership activation will always be done through OTL tokens.
To bring the maximum possible benefits to users, when contracting a Creator to promote a certain product, partner brands can define a number of OTL tokens to be distributed as Cashback to buyers of their products from the publications made by partner Creators.
The system will use the user's engagement strength (EF) with the Creator's profile as a criterion for Cashback distribution.
The more a user interacts with a Creator's posts, the higher the Cashback received when purchasing products advertised by that profile, when available.
EF evaluates the level of interaction a user has with a particular Creator's profile over a given period on a scale from 0 to 7, where the closer to 7, the higher the engagement strength and consequently the Cashback value.
Orimatla reserves the right to establish parameters for measuring engagement strength at its exclusive discretion.
User actions considered for measuring engagement strength are only counted within the reward period, i.e., 42 minutes every 24 hours, as defined in Social Life, always considering interactions made in the last 8 cycles. This reaffirms Orimatla's commitment to moderate platform use, remaining faithful to the "Tech for Good" concept.
As defined in the "Rewards" section.
All purchases eligible to receive Cashback will necessarily be made with the OTL token.
To determine the number of tokens to be distributed to each user who made an eligible purchase, an algorithm specifically implemented for this purpose will evaluate the purchase value and the user's EF who acquired it with the Creator's profile.
By visiting the store available on the Creator's profile - or directly the store environment on the platform, the user can always view their EF in the profiles of partner Creators of the brand.
Accumulated Cashback values can be viewed in the user's wallet and used to make new product purchases from the same brand.
Brands must maintain an active role on the network, establishing new partnerships and offering products. If a brand does not contract new publications for more than 30 (thirty) days, the accumulated Cashback values distributed by this brand will be permanently attributed to consumers, being usable to acquire products from other brands.
This model adopted by Orimatla benefits all network participants, whether by organically leading users to engagement or by offering Cashback as an advantage.
