# Problems and Solutions

Orimatla emerges as a practical and sustainable response to the structural problems of social networks, proposing hybrid solutions that leverage the best of Web2 and Web3 concepts. Its **value proposition** is built on **rewarding real contributions**, fostering an environment equipped with **useful** and **sustainable features**.

<table data-full-width="false"><thead><tr><th>Problems</th><th>Solutions</th></tr></thead><tbody><tr><td>Crypto market cycle or ad-dependent model</td><td>Hybrid model, supported by both crypto and traditional market resources</td></tr><tr><td>Speculation-driven model</td><td>Utility-focused model</td></tr><tr><td>Retention based on addiction</td><td>Rewards for conscious consumption</td></tr><tr><td>Focused on fast financial incentives</td><td>Focused on building a long-term value ecosystem with sustainable rewards</td></tr><tr><td>Fragmented protocols and lack of network effect</td><td>Unified ecosystem with identity and features that generate a complete economic cycle</td></tr></tbody></table>

While most social networks operate based on maximizing screen time, addictive algorithms, and [SocialFi](https://www.coinbase.com/en-br/learn/crypto-glossary/what-is-socialfi) models focused on speculation, artificial retention, and unstable economies, **Orimatla proposes a conscious, sustainable, and utility-centered path.**

SocialFi networks that have failed so far relied on highly volatile tokens driven by hype. At Orimatla, tokens are issued based on real utility within the platform, such as access to features and benefits.

Another critical issue with current networks is the reward logic based on screen time— the more a user consumes, the more they “earn.” This reinforces compulsive behaviors that have already proven harmful. **Orimatla reverses this logic by rewarding balanced and consistent usage with bonuses.**

Its gamification system encourages organic engagement and purposeful content creation. Additionally, Orimatla removes common barriers found in the crypto space, such as gas fees or complex interfaces, instead offering a smooth and accessible experience similar to what users expect from Web2 platforms.

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## Objectives

Grounded in the principles of the **Tech for Good** movement, the appreciation of the **Creator Economy**, and conscious consumption, Orimatla’s strategic objectives go beyond technical innovation — they aim to generate cultural, economic, and social impact.

These objectives were defined to reflect the problems the platform intends to solve, the needs of new generations, and the principles of a healthy and sustainable digital ecosystem. They are:

* **Encourage the conscious creation and consumption of content** by promoting healthy and meaningful interactions.
* **Provide rewards proportional to each user’s contribution**, whether they are content creators or consumers.
* **Facilitate direct and transparent partnerships between brands and creators**, eliminating exploitative intermediaries.
* **Reduce dependence on invasive advertising models** by replacing them with integrated experiences and rewards based on genuine engagement.
* **Build a decentralized governance system with active community participation** in the ecosystem’s strategic decisions.
* **Strengthen the Creator Economy** by expanding opportunities for rewards, visibility, and social impact.
* **Promote digital inclusion and education on Web3**, making blockchain, tokenization, and decentralization concepts accessible to the general public.
* **Offer a healthy alternative to compulsive retention models**, prioritizing digital well-being as a core value of the user experience.