🚨Problems

Most social networks derive much of their revenue from advertising sales, and for this reason, these companies have increasingly adopted strategies, often ethically questionable and invasive, to keep their audience engaged on their platforms as long as possible, aiming for profit and meeting goals set by clients and shareholders.

Such strategies have faced significant resistance and have been harshly questioned by governmental authorities and former employees of these corporations. The dependence that these platforms have on advertising as one of their primary revenue sources also results in great difficulty for Creators to grow organically.

Additionally, the business model adopted by conventional social networks also presents other issues such as:

• High requirements for starting monetization, demanding a lot from beginner users,

• Imbalance in the monetized value by content creators, where some have much more advantage than others,

• Constant and persistent display of advertisements, severely impacting the user experience,

• Presence of invasive algorithms that store and process an immense amount of information about the user to stimulate prolonged exposure on the platform.