📊Market

The creation of Social Networks has changed the way we make friends, consume information, and spend time. The various platforms that have emerged over the past years have captured society and become deeply rooted in our daily lives, giving rise to a new market for content creation.

This market has already established itself as one of the most robust and dynamic in the current digital landscape, with impressive growth that reflects its relevance in the daily lives of billions of users. In 2023, the social media advertising sector generated approximately $226 billion, marking a 23% increase compared to the previous year.

Currently, with over 5.22 billion users worldwide - equivalent to 63.8% of the global population - social networks have shown an annual growth of 5.2%, meaning 8.1 new users every second.

Given this growth, social networks have developed strategies through aggressive algorithms to keep their users online as long as possible, generating billions in revenue through advertising.

This audience, formed by billions of users worldwide, has consolidated the market space of major technology companies like Meta, Twitter, YouTube, TikTok, among others. These few companies currently hold the monopoly of digital content distribution globally, generating billions in revenue every year.