💡Creator Economy and Crypto

The explosion of social media and the maturation of blockchain technology are shaping two of the most promising markets of the next decade: the Creator Economy and the crypto ecosystem. Complementing each other, these sectors are converging to meet the demands of an increasingly digital, decentralized, and engaged audience, eager for new ways to create, participate, and belong.

As of July 2025, 5.44 billion people were connected to the internet—67.1% of the global population—and 5.07 billion were active social media users. In parallel, the number of cryptocurrency users surpassed 560 million worldwide, doubling since 2022 and revealing growing trust in digital assets as a legitimate form of economic interaction.

While the Creator Economy is expected to move $24 billion in 2025 and exceed $40 billion by 2028, the crypto ecosystem has already surpassed $2.6 trillion in market capitalization (CoinMarketCap, July 2025), with growth projections driven by institutional adoption, stablecoins, and applications.

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The New Frontier of Digital Monetization

The intersection of these two worlds has created a new phenomenon: SocialFi — decentralized social networks that combine Creator Economy tools with blockchain infrastructure. This segment marks the convergence of user attention, social reputation, and the use of utility tokens to access features and rewards within the platform.

According to a market analysis based on DataReportal data, the global monetization potential for digital platforms integrating Web3 already exceeds $535 billion. Within this context, around $49 billion is attributed to users engaged in gamified environments, digital reputation systems, and immersive experiences with some level of decentralization.

The market share directly aligned with Orimatla’s value proposition—considering users who interact with social platforms offering symbolic incentives, utility tokens, and reputation-based rewards—is estimated at $479 million in 2025, potentially exceeding $2.1 billion by 2028.

This convergence represents not only a growing market but also a cultural shift: users are no longer mere products, but active participants in digital communities, with greater control, visibility, recognition, and rewards for their online interactions.