🔎Problems and Solutions
Orimatla emerges as a practical and sustainable response to the structural issues found in both Web2 and Web3 social networks, offering hybrid solutions that leverage the best of both worlds. Its value proposition is built on rewarding real contributions, fostering an environment equipped with useful and sustainable features.
Crypto market cycle or ad-dependent model
Hybrid model, supported by both crypto and traditional market resources
Speculation-driven model
Utility-focused model
Retention based on addiction
Rewards for conscious consumption
Focused on fast financial incentives
Focused on building a long-term value ecosystem with sustainable rewards
Fragmented protocols and lack of network effect
Unified ecosystem with identity and features that generate a complete economic cycle
While most Web2 social networks operate based on maximizing screen time, addictive algorithms, and SocialFi models focused on speculation, artificial retention, and unstable economies, Orimatla proposes a conscious, sustainable, and utility-centered path.
SocialFi networks that have failed so far relied on highly volatile tokens driven by hype. At Orimatla, tokens are issued based on real utility within the platform, such as access to features and benefits.
Another critical issue with current networks is the reward logic based on screen time— the more a user consumes, the more they “earn.” This reinforces compulsive behaviors that have already proven harmful. Orimatla reverses this logic by rewarding balanced and consistent usage with bonuses.
Its gamification system encourages organic engagement and purposeful content creation. Additionally, Orimatla removes common barriers found in the crypto space, such as gas fees or complex interfaces, instead offering a smooth and accessible experience similar to what users expect from Web2 platforms.
Objectives
Grounded in the principles of the Tech for Good movement, the appreciation of the Creator Economy, and conscious consumption, Orimatla’s strategic objectives go beyond technical innovation — they aim to generate cultural, economic, and social impact.
These objectives were defined to reflect the problems the platform intends to solve, the needs of new generations, and the principles of a healthy and sustainable digital ecosystem. They are:
Encourage the conscious creation and consumption of content by promoting healthy and meaningful interactions.
Provide rewards proportional to each user’s contribution, whether they are content creators or consumers.
Facilitate direct and transparent partnerships between brands and creators, eliminating exploitative intermediaries.
Reduce dependence on invasive advertising models by replacing them with integrated experiences and rewards based on genuine engagement.
Build a decentralized governance system with active community participation in the ecosystem’s strategic decisions.
Strengthen the Creator Economy by expanding opportunities for rewards, visibility, and social impact.
Promote digital inclusion and education on Web3, making blockchain, tokenization, and decentralization concepts accessible to the general public.
Offer a healthy alternative to compulsive retention models, prioritizing digital well-being as a core value of the user experience.
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